Tim Ray

You know, these, a couple of young entrepreneurs in San Francisco, you know, had this really good idea.

It's really comparable to man crates.

If you're familiar with that concept.

I'm not.

So it's basically curated gift crates for guys.

So really premium curated gifts.

So everything from like the ultimate safety razor shape kit to the ultimate like hot sauce kit, all in a really cool packaging.

Basically, you know, curating like a half a dozen or so different branded products into one kit to make your own product.

You know what I mean?

So what did you buy that for?

So I bought it on a inventory plus earn out basis.

So the idea was that my sunk costs were existing inventory and scaling that inventory and then basically splitting gross profit until we reach a certain dollar figure.

Yeah, so it's $150,000 buy price is what I bought it for, which we're in the process of, you know, paying that out over the course of scaling the company.

So they had about 30,000 in inventory that I bought.

And then we've expanded that, you know, the difference between this brocade business versus carnivore club is, you know, carnivore club and the subscription model is really a just in time inventory.

We're really not having to front any inventory costs.

Yeah.

Versus brocade.

It's traditionally commerce where, you know, you're creating these products, you're housing inventory and it's very capital intensive.

No, it's just it's literally just it's a single transaction website.