Tim Ray
๐ค SpeakerAppearances Over Time
Podcast Appearances
The benefit of that business, why we really wanted to get into it was we had, you know, really successfully done well with Carnival Club.
It's a very niche company subscription within charcuterie.
And, you know, with Broquet, although it's not subscription, we're casting a much broader net across many different companies.
types of demos that would be, you know, into gift giving.
So, you know, men's gift giving is a very big search term on Google.
And, you know, both, you know, Brokei and Karma Club really benefit from that.
But we thought, you know, Brokei would really complement our existing e-commerce company that we were already operating.
Uh, yeah, no, honestly, totally different business model.
So, you know, food scrooge was, uh, like the group buying model.
If you can imagine like Groupon, it was like flash sales offering like a half a dozen really awesome, you know, deep discount, deep discounted offers on, um, frozen meats.
Um, and so it was, it was a group buying model, but part of that deal was I had to work there for a year and a half to basically, you know, scale the business to earn my earn it.
Um, so that ended in like April of 2013, um, basically 2012 was my earn out year.
Uh, 2013 said, uh, great time.
See you later.
Um, and then, you know, I'd already been really working on the carnival club concept.
Um, and we launched carnival club via, uh, an Indiegogo crowdfunding campaign in September of 2013, um, launched the website live November of how much did the crowdfunding campaign do?
We did 20, 22,000 us.
Our goal was 10,000.
Our view on the, we, you know, we spent like 15,000 on the video.
So we did a really unique, funny video and you know, the crowdfunding campaign for us was not necessary.