Tim Ray

It was not to raise exposure.

Yeah.

It was just to get that critical mass.

So that way the first month that we launched the company, we weren't going to sit to the supplier with like, you know, an order for 50 boxes.

You know what I mean?

so our very first order um was 175 orders in the us and another 250 in canada wow um which you know it's you know for your very first month you know it did what it was supposed to do right it was enough critical mass that it was like worth talking to people yeah so what did it help us understand where it is now in february of 2016 how many boxes did you ship

Um, so we're, you know, we're seasonal business.

So we sent, uh, just over, I think 8,000 at Christmas time.

Okay.

And, uh, you know, so we probably two thirds of our sales are gift oriented and, uh, on a typical month, like now we'd send around 5,500 boxes, um, this month.

And we're, you know, we're just doing two and a half years over scaling.

Yeah, exactly.

March, we're sending, you know, just over 5,000 boxes in March.

And, you know, we're in Europe.

Europe's a big focus for us because, you know, that's another 500 million people that we can access to.

So, yeah, one month box or a fixed gift subscription is $55 a month.

You know, that...

gift giving multi-month gift giving is really how we finance our business.

Because you can imagine, let's say you want to, you know, give a gift to your dad for father's day coming up.

You might give him like a four month gift.