Tim Schumacher

Okay, cool.

First of all, we like online marketing as a category.

We know it well.

We're all in the space and we love to be comfortable with our own category.

We love the founder team or the team that runs it is actually not the original founder anymore.

But Antoine, CEO and his team, they're great.

Really, really doing well.

They also have a nice product, low churn, really serving a nice niche with agencies.

But, you know, and that's a great example where Sask was adding a lot of value.

Yeah, they were doing a lot of paid marketing, but also we could add a ton of value when we came in.

One of the first things were we slashed their Google paid accounts in half.

So we basically slashed the budget in half, but we doubled the output.

So essentially we 4X paid.

uh the lead gen uh just on that google google paid account and and that's exactly some of those those value ads we bring us ask but we have some super specialized super smart people for different disciplines in this case pay-per-click um and we were able to help and um make a strong business we love dash this strong business but we may can make it even stronger

Yeah.

Now it's two and a half months payback.

Well, I mean, all that gets factored into the price, but we've seen businesses with more churn than that.

It also depends a lot on kind of the nature of the business.

And there are some businesses which just by design have more churn because they're more seasonal or agencies go out of business and stuff.

Sure, it's not ideal and that gets factored into the price, but this is still growing and it's a great business.