Tim Wilson

And so that's... Now, whether that directly correlates in any way, shape or form to what's going on in New Zealand, I don't know.

And if it does, I'm assuming the Commerce Commission are onto it.

But they've been pinged.

So the argument... There's two arguments.

One, obviously, supermarkets can't behave that way and they've been caught and caught out.

Two, whether or not...

the competition aspect of the whole debate, because our argument here is, oh, we just need another player and it will be all so much better.

And yet they've got other players in Australia and it's not so much better, which then leads you to ask the question, is more competition or more players in the market actually the answer to the problem?

I've always argued no, and I'm from the Australian situation.

I don't, I think I'm probably right, aren't I?

Nine away from nine.

The Mike Hosking Breakfast with Defender.

News Talks at B. Now, hearing care is not something you deal with once and forget about it, of course.

And this has been the problem with the whole industry.

Hearing changes over time, of course, and technology changes over time.

So your needs evolve over time.

But traditionally, those hearing aids have been sold sort of as a one-off purchase.

So Resonate Health, they had a look at that, flipped the whole thing on its head, and that's why they've been so successful.

That's their unlimited subscription, right?

So hearing care becomes something you can manage over time.