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Timo Boldt

πŸ‘€ Speaker
953 total appearances
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Appearances Over Time

Podcast Appearances

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Looking at the scene now, you've expressed concern that the sort of food system in Britain is, I think you've used the word broken.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

What do you think needs to happen?

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Because there are a lot of concerns around people eating too much processed food and not being able to cook healthy food.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

You're obviously presenting an option, but what else needs to happen?

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

I mean, since 1990, we've seen a fourfold increase in obesity levels across the world and even more in the UK.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And then we talked about ultra processed food, how the UK is leading in bad nutrition pretty much next to the US.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And you've got 135 billion on costs for the NHS due to bad nutrition.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And now science is clearly showing the evidence between what you put into your body and

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

and your longevity.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And you can literally take 10 years of your life expectancy off if you kind of continuously eat bad food.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

You've talked about the bliss point.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

I read this, which is a combination of salt, sugar, and fat, which is, yeah, the sort of tempting stuff.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

This is the hook they get us on, is it?

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

This is the hook.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

People manufacture the bliss point to get you addicted and to massively overeat beyond the point where you should stop.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And in addition, the food we eat is full of additives.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

If you go to the local supermarket and you look at stuff, oh my God, it's full of stuff that it shouldn't have in there.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And it's fundamentally bad for you.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And the additives are put there for what reason?

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

To extend shelf life, to make it tastier artificially, to be able to claim no sugar.