Timo Boldt

But then, of course, lots of additives and stuff.

And ultimately, these things are really cheap.

Salt is cheap.

Sugar is cheap.

Additives, chemicals are cheap.

And so if you want to have a juicy margin as a food manufacturer, you put more of this addictive stuff in.

And if you don't have to pay for the consequence, the consequence then is the NHS is on its knees.

But your profits are going up, and so you have this moral dilemma, and no business in the world will ever then decide, okay, we walk away from this, this is bad for humans.

People get addicted to the profits.

And so I'm not huge on regulation, but here you really clearly have to regulate.

Well, people get addicted to the product and the profits.

I mean, I was thinking about tobacco when you were describing it, which is clearly a poisonous product that has been very highly taxed and

and it's marketing very much curtailed in my lifetime.

You know, it was very glamorous when the Marlboro Cowboy and stuff when I was young.

And now you look at a packet of cigarettes, if you're able to see one, it's grotesque.

This level of attention has not been applied to the type of poisoning you're describing in the food category.

And it seems that when people do say, oh, we're going to put a tax on salt, you know, there's this huge outcry from the press, you know, nanny state and

But if the state has to pick up the costs in terms of keeping people alive in the NHS or looking after their health, that can't be a reasonable state of affairs, can it?

I mean.

No, and we need to move away from the notion that you just need a better mindset and better habits because ultimately these additives are really strong and they make you addictive.