Timo Boldt

addicted and and so yeah i mean i see it in any state argument everywhere but ultimately it's just a grossly unfair system and to make it more fair and to protect the vulnerable if you are in the top in the bottom 20 of income 80 of your calories are ultra processed food because it's the cheapest food and for kids it's like it's 90 of calories are ultra processed food in these poor demographics because it's the cheapest food and so you have to just change that

I mean, that is terrible.

And you're saying this takes 10 years off your life expectancy from recent scientific research.

Yeah.

So we're feeding the most vulnerable, the worst food.

Yeah.

Willingly and knowingly.

Doing that.

And we have so much scientific evidence now that's kind of showing the link between bad nutrition and health outcomes that now really is the time to kind of do something and intervene.

But what I've also observed is

A lot of these processed foods, you don't have to cook even.

You just get them, eat them straight away or warm them up or put them in a microwave.

So they've made everything very easy and cheap.

And especially in the UK, we're made to believe that convenience comes with a compromise.

And what we're trying to say is, no, no, no, you can have it all.

You don't have to compromise.

But somehow we've been conditioned to believe that we're all competitively busy.

And we have to sacrifice quality in order for us to gain some time.

But that's not the case.

That's absolutely not the case.