Timo Boldt

You can have it all.

You can have it all.

But I am sort of interested in how to address that

the less well-off demographic where children are eating that percentage of processed food.

How could society help that group of people better?

Because, I mean, your price point is not high, but some people in that category might struggle to pay for your meals on a regular basis, clearly.

How can you make good food more affordable and more attractive to the poorest people in the community?

With school meals, university meals, NHS meals.

Can you start by making these healthy as a starting point?

Right.

And then how do you tax UPF companies and products so that you can subsidize kind of the better stuff?

Yeah.

So there's huge taxes placed on sort of energy companies.

Maybe there should be huge taxes on some of these other companies, is that what you're saying?

And then the money's recycled to make other food more affordable.

Absolutely.

And you got to hold these supermarkets and manufacturers to account.

Reporting has to be more transparent.

Labeling has to be more transparent.

So that we really understand what companies are doing.