Timo Boldt

you can just open up the ice it's water um and then we send it to you wherever you live across all of ireland uk um highlands islands wherever you are we'll deliver islands and islands wherever you are we'll find you yeah yeah that's the promise sound like neem neeson um do people sign up for like a week a month or what way does it work like if people are trying to listen and kind of going this kind of sounds interesting i kind of give this a shot

It's completely flexible around your needs.

Most of our customers are kind of 35, 55 range, young kids, competitively busy, want to eat a healthy diet, people working in technology having no time.

And so you can just order as many meals as you like for two people, for four people.

And then you don't have to buy more than one week.

You can just try one off.

It's not a hard subscription.

You can pause it anytime.

You can skip.

Some people buy every time they have school holidays with their teachers.

Once a quarter.

Oh, yeah.

And so I couldn't care less, right?

Look, we have this insanely loyal customer base that buys week after week after week, spending thousands of pounds with us, and they are incredibly predictable.

And so that's kind of what makes the business.

And then you have a smaller percentage of people who come in and out as they want.

I know what you mean.

Well, today on All About Business, I'm really delighted to welcome Timo Bolt, who is the founder and CEO of a wonderful business called Gusto.

Thank you for coming in to talk to me today, Timo.

I congratulate you on creating a business that's not only grown, but...