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Timo Boldt

πŸ‘€ Speaker
953 total appearances
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Appearances Over Time

Podcast Appearances

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

is giving people good, healthy options to eat food in new and different ways at a time when so much food, particularly in Britain, is processed.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Thanks for having me.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

It's a privilege to be here.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Gusto, I founded Gusto 14 years ago, and the premise was 30, 40% of food is wasted in this country.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

So it's a massive CO2 problem.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And then 60% of diet here in the UK is ultra processed food.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And so what you put into your body, now science is telling us, has profound impact on your longevity, health span, how your organs function.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

yet we're putting 60% of calories into our bodies from UPF.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And so that was kind of the initial idea to give people across the UK a healthier way to eat dinner.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And the way it works is you choose from 200 recipes on your app and you get all the ingredients delivered and you still have to cook, but we make it a bit easier, healthier and more fun.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

So there's a lot here.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

UPF, ultra-processed food, that's sort of what we want to replace.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Yes, and we're the world leaders only with the U.S.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

So we eat in Britain more processed food than anybody else apart from people in the U.S., which has led to widespread, you're saying, health and other issues.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Huge cost too, $136 billion on cost into the NHS because of poor diet.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

Right.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

So poor diet is a big issue and you're looking to address that or give people the opportunity to address that in their lifestyle choices.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

And to do so, you need to get an app.

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

You said, what is the app called?

James Reed: all about business
81. Can meal kits solve food addiction? Gousto think so | Timo Boldt

How do you find it?