Tobi Lütke

That makes everyone better.

Because I think this is an important thing.

I don't think Shopify and Amazon have ever really been competitors.

We have been rivals at times.

And I think we inspire both, like each other.

But we do it in a completely different way.

And so I think that's a really, really, really healthy thing.

I think what I don't like is when

People skip the step of having their own aesthetic, wanting to build their own picture, and then use everything else they're doing, everything else they're perceiving and seeing, as additional inspirations to do a better job creating the unique thing that they want to do.

And I think that's probably not a super simple thing that I'm describing here, and maybe the difference isn't as important as I'm making it out to be.

But somehow, to me, it is.

It's like I really, really value rivalries, and I find that obsession with competition is often...

Like, let's put it another way.

Again, I'm a motorsport enthusiast.

I love motorsport, racing.

I grew up with Formula One.

I get to know race cars myself.

Were you at Formula One the other day?

I was not there yesterday, no.

Oh, man, I want to go so bad.