Tobi Lütke

where do i have to go in minneapolis to register my business you know it's like how do i open a bank account how you know like it's it's all the kind of questions that's going to be embedded inside of shopify it already is it's hundreds of thousands people are using it uh daily it's just like it's it's like um in fact you can ask it to do jobs for you you can say hey here's my uh here's i got the

got a pdf here of my supplier for the uh summer um collection for products can you please create the products and add them um and um you know just it will go and do it and it's like i hope it's doing a great job doing it like it probably might it might get some things wrong so you you will definitely show your review screen for everything but like it's it's increasingly able to um just join your team as a team member right and um

Again, especially for the solo entrepreneurs, that is an incredible change because now they have, I mean, a team of one.

Like, that's cool.

Yeah, they have an assistant.

You should check it out.

It's fun to have conversations with.

I'm super biased here, but I'm a really, really big fan of this.

Again, most of the intelligence there comes from the wonderful advances of...

labs like OpenAI and Anthropic and others.

But like, you know, Shopify is a bridge company, fundamentally.

We are a bridge between the world of, the global world of commerce and the technology world.

Like, our job is to go and

get the best things that the technology industry can do and make them available for people who are trying to self-actualize.

This is our native habitat.

And so that power that we are getting for helping people with AI in doing this and what we can deliver to the people who are just going to sign up tonight for and trying to build a business is just absolutely remarkable.

And that's why I say it's still underhyped.

Yeah, I mean, at the end of the day,

Everything is about the team.

Like a company is actually not a thing, really, if you think about it.