Tobi Lütke

A company is like a collection of individuals that we just call a company.

Every company is getting... Like a company can't gain skills by itself.

It's just the individuals in the company might develop a skill or you might bring in someone new to gain a new skill.

So it's kind of like...

Honestly, the beautiful thing about companies is that they get to align a lot of people's incentives all in the same direction.

And then everyone gets to spend their day together doing hard things, hopefully, unique things and so on and so on.

Reality is, there's a huge amount of complexity in just getting these incentives aligned.

It's so often that lots of people just end up grinding against each other, and all the energy is diffused by the grinding noise they make, by just being in each other's way.

And the solution to this is like,

I mean, it's like one of two things, right?

It's like, it's either you drive people towards making a consensus decision, like, or there's going to be leadership.

And those things are kind of opposite.

And I don't think that's a commonly held belief.

So how do you set this up?

I mean, I'm a big fan of small teams.

I think small teams in general are...

I mean, the best size team is one person.

That's just like anything that one single person can do should be done by one single person.

Because, you know, like that requires zero coordination.

It's like you sort of in your head, you can consult.