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Tobi Lütke

👤 Speaker
1443 total appearances

Appearances Over Time

Podcast Appearances

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I am not a military expert, but it certainly seems that way.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I found that these teams, like I think parceling things into teams that fit that mold, that size is the best as long as you have a clear person who plays a role of editor and someone who kind of

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

knows what overall needs to be produced, how to make decisions, someone who can be escalated to if two teams disagree on something, and who can help with coordination.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

That's basically what we six-week reviews do at the global level, and then I work with lots of others who hold the editing pen in other areas at smaller levels.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I don't know if that specifically answers your question,

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

But I think what I've found is there's a lot of myths around that really, really are in people's ways.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

And I think this is why a lot of scaling of small companies ends up going poorly.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I have a pretty controversial take on this.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I think part of the reason why there's so many myths about teams is because only people who have time to write books are sort of middle managers.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It's not really the people who actually ended up making the difference or having the leadership position that truly end up writing the books.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Whereas usually the books are written by middle managers who ended up being in some industry that was just experiencing rapid growth for extrinsic reasons, like telecom.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Like the telecom industry in the

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

in the 2000s, like, then for half a century of mega growth, it was like it started out, let's call it 100 million, 100 billion size of industry, went to multiple trillions just because of demand, right?

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So if you had a pulse, whatever you were part of grew a lot, probably despite of everything you ever did.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

And then people...

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

make a lot of money, and then retire, and then write a book about their pet theories about how they did it.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

And that's what everyone studies in business schools.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

And it just is completely independent of what actually matters.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So things like don't micromanage is one of those things.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

No, micromanage.