Tobi Lütke

We thought we were dead when this started happening, but it actually turned out that more and more people were starting to build businesses on Shopify, and we could help a lot of people there in these times and during COVID again.

So it is a time where people should have a plan B in mind and see if there's an opportunity to make this plan A. And they can access so much more help than before.

And so I'm very, very bullish on this.

I think both.

I don't want to make a moral judgment.

I just think it's like on these things because it kind of can veer into that territory.

Otherwise, I think you should definitely own something.

There needs to be a home base that you can fall back to, like some base camp for you which no one can take away.

It's very good.

And, like, I mean, you know, people are generally more...

ready to do home improvements on the house they own when they're renting.

And I think all the same things apply.

It's just like there's more future expected value of working on your email list or on your website, because otherwise it might be going away.

So I think it's important to have a home base, but then also just take advantage of everything else that's out there.

So many of our customers grow massively through things like Facebook and advertising on Facebook and so on.

These are amazing tools available to new businesses that, again, like 15 years ago, you would have to go to a television network and probably...

I don't know, have dinners with decision makers and figure out how to raise a lot of money to place a lot of ads.

There was no possibility of just creating one ad or so.

So it's very expensive.

Now you can just run a $100 campaign and see how it's going to go.