Tobias "Tobi" Konitzer

It gets exposed to ad content.

I got to pull that ad content back and use the LLM, the agentic infrastructure to embed it.

to store it, to log it.

Okay, so that comes next.

And then obviously the last part is once I have the LLM that initializes or specifies the universe of possible treatment options, then I need a smart decisioning engine that allocates the traffic to each of these options such that returns are maximized.

So basically, once you are in alignment in terms of the high-level vision, then it's easier to do a sequential list of things that naturally have to come after one another, and then you have a product roadmap.

I will also say just operationally, what I did is I wrote an AI 60-90-180.

This is not a surprise.

Every VP does this.

And shipped sales to partnership, to CTO, to CEO, and basically forced folks to admit or to agree that we're on the same page.

So we have that on the record.

And that's one thing that I learned.

I think it's important to have that buy-in, right?

If you do that vision and sales has very different perspectives, you're in trouble, right?

Because think about it.

Now that we're building this thing, it requires a large amount of discipline because we're building components one after another stoically.

If that starts to be outside what is desired and outside what drives revenue, you're in trouble very quickly as a company.

The number one thing that I'll say is do not work with recruiters.

That to me, I've learned this the hard way.

Look, what we're building is highly specialized.