Toby Howell

Meta already offers some AI tools to generate variations of existing ads, but the company thinks it's on track to enable brands to fully create and target ads using AI by the end of next year, according to a Wall Street Journal report.

Meta already offers some AI tools to generate variations of existing ads, but the company thinks it's on track to enable brands to fully create and target ads using AI by the end of next year, according to a Wall Street Journal report.

Meta already offers some AI tools to generate variations of existing ads, but the company thinks it's on track to enable brands to fully create and target ads using AI by the end of next year, according to a Wall Street Journal report.

If you are a new pickleball shoe brand, for instance, you could input a product image and budget, then lean on meta to generate a full slate of ads, soup to nuts, including images, video, and text. But it doesn't stop there. It would also then enable you to target specific Facebook and Instagram users with scary levels of precision.

If you are a new pickleball shoe brand, for instance, you could input a product image and budget, then lean on meta to generate a full slate of ads, soup to nuts, including images, video, and text. But it doesn't stop there. It would also then enable you to target specific Facebook and Instagram users with scary levels of precision.

If you are a new pickleball shoe brand, for instance, you could input a product image and budget, then lean on meta to generate a full slate of ads, soup to nuts, including images, video, and text. But it doesn't stop there. It would also then enable you to target specific Facebook and Instagram users with scary levels of precision.

For example, one layer of personalization that AI could help with is location optimization. so a pickleball player in SoCal might see an image with palm trees, while a New York City-based customer might be targeted by an image showing the Knicks losing, I mean, someone playing pickleball in a city.

For example, one layer of personalization that AI could help with is location optimization. so a pickleball player in SoCal might see an image with palm trees, while a New York City-based customer might be targeted by an image showing the Knicks losing, I mean, someone playing pickleball in a city.

For example, one layer of personalization that AI could help with is location optimization. so a pickleball player in SoCal might see an image with palm trees, while a New York City-based customer might be targeted by an image showing the Knicks losing, I mean, someone playing pickleball in a city.

Meta sees this as a huge unlock for small to medium-sized businesses who can afford to make more in-depth ads that don't require the big production crews used by larger companies. But it's also a big boon for Meta, who generated 97% of its overall revenue from advertising last year.

Meta sees this as a huge unlock for small to medium-sized businesses who can afford to make more in-depth ads that don't require the big production crews used by larger companies. But it's also a big boon for Meta, who generated 97% of its overall revenue from advertising last year.

Meta sees this as a huge unlock for small to medium-sized businesses who can afford to make more in-depth ads that don't require the big production crews used by larger companies. But it's also a big boon for Meta, who generated 97% of its overall revenue from advertising last year.

This idea of a full stack service supporting both ad creation and targeting is sort of a white whale in the ad industry, one that Meta thinks it can crack sooner rather than later.

This idea of a full stack service supporting both ad creation and targeting is sort of a white whale in the ad industry, one that Meta thinks it can crack sooner rather than later.

This idea of a full stack service supporting both ad creation and targeting is sort of a white whale in the ad industry, one that Meta thinks it can crack sooner rather than later.

The positioning of it is interesting, though, because a lot of this is geared more towards small and medium-sized businesses who can't afford going to Wiedenkenny, who can't afford going to Omnicom and saying, hey, this is our budget. It's millions of dollars. Now go make us something. It's more for the pickleball shoe company founders who...

The positioning of it is interesting, though, because a lot of this is geared more towards small and medium-sized businesses who can't afford going to Wiedenkenny, who can't afford going to Omnicom and saying, hey, this is our budget. It's millions of dollars. Now go make us something. It's more for the pickleball shoe company founders who...

The positioning of it is interesting, though, because a lot of this is geared more towards small and medium-sized businesses who can't afford going to Wiedenkenny, who can't afford going to Omnicom and saying, hey, this is our budget. It's millions of dollars. Now go make us something. It's more for the pickleball shoe company founders who...

don't have a lot of money to play with, but they do want to create some high quality creative. So Meta thinks that, hey, you can input, hey, here's my shoe. I want it on the background of a pickleball court and I want it to be in Southern California. The AI can then go in and make it for you, but then it can also go out and target it because you gave it the budget.

don't have a lot of money to play with, but they do want to create some high quality creative. So Meta thinks that, hey, you can input, hey, here's my shoe. I want it on the background of a pickleball court and I want it to be in Southern California. The AI can then go in and make it for you, but then it can also go out and target it because you gave it the budget.