Toby Howell

don't have a lot of money to play with, but they do want to create some high quality creative. So Meta thinks that, hey, you can input, hey, here's my shoe. I want it on the background of a pickleball court and I want it to be in Southern California. The AI can then go in and make it for you, but then it can also go out and target it because you gave it the budget.

So that for small businesses is a big unlock in the advertising game. It was fascinating though, to see these big advertising firms fall because you would think that they are a little bit, insulated from that, but maybe as AI progresses, it will start to eat into those big production budgets. Right now, the issue is the quality isn't there for someone like Coke.

So that for small businesses is a big unlock in the advertising game. It was fascinating though, to see these big advertising firms fall because you would think that they are a little bit, insulated from that, but maybe as AI progresses, it will start to eat into those big production budgets. Right now, the issue is the quality isn't there for someone like Coke.

So that for small businesses is a big unlock in the advertising game. It was fascinating though, to see these big advertising firms fall because you would think that they are a little bit, insulated from that, but maybe as AI progresses, it will start to eat into those big production budgets. Right now, the issue is the quality isn't there for someone like Coke.

Coke doesn't necessarily want to use AI, even though I'm eating my words because they did roll out a fully AI-generated ad. It does seem like it is targeted more towards smaller people who are okay with maybe a little bit of loss in quality in exchange for just what it frees them up to do.

Coke doesn't necessarily want to use AI, even though I'm eating my words because they did roll out a fully AI-generated ad. It does seem like it is targeted more towards smaller people who are okay with maybe a little bit of loss in quality in exchange for just what it frees them up to do.

Coke doesn't necessarily want to use AI, even though I'm eating my words because they did roll out a fully AI-generated ad. It does seem like it is targeted more towards smaller people who are okay with maybe a little bit of loss in quality in exchange for just what it frees them up to do.

Yeah, these chains are like, oh my gosh, oh my gosh, the young people are noticing us right now. What do we do? Because for a long time, their core customer base has been boomers, been Gen X. Gen Z only makes up 17% of patrons at sit-down, mid-price, casual dining establishments in 2024. So it's a bit of a risk-reward scenario that these restaurants are weighing right now.

Yeah, these chains are like, oh my gosh, oh my gosh, the young people are noticing us right now. What do we do? Because for a long time, their core customer base has been boomers, been Gen X. Gen Z only makes up 17% of patrons at sit-down, mid-price, casual dining establishments in 2024. So it's a bit of a risk-reward scenario that these restaurants are weighing right now.

Yeah, these chains are like, oh my gosh, oh my gosh, the young people are noticing us right now. What do we do? Because for a long time, their core customer base has been boomers, been Gen X. Gen Z only makes up 17% of patrons at sit-down, mid-price, casual dining establishments in 2024. So it's a bit of a risk-reward scenario that these restaurants are weighing right now.

Do we go all in and try to cater to these young people that only make up 17% of our business? at the expense of maybe pissing off, for lack of a better word, these older people who don't want to see any changes to menus. They don't want to see any forward thinking.

Do we go all in and try to cater to these young people that only make up 17% of our business? at the expense of maybe pissing off, for lack of a better word, these older people who don't want to see any changes to menus. They don't want to see any forward thinking.

Do we go all in and try to cater to these young people that only make up 17% of our business? at the expense of maybe pissing off, for lack of a better word, these older people who don't want to see any changes to menus. They don't want to see any forward thinking.

They just want to know what they've been getting for the last decade or so is what they're going to get when they sit down at a Red Lobster, at a Red Robin, et cetera. So it is kind of this thing where they've got this new crowd of people potentially coming in, but it's not necessarily something they can mortgage their whole future and bet fully on young people.

They just want to know what they've been getting for the last decade or so is what they're going to get when they sit down at a Red Lobster, at a Red Robin, et cetera. So it is kind of this thing where they've got this new crowd of people potentially coming in, but it's not necessarily something they can mortgage their whole future and bet fully on young people.

They just want to know what they've been getting for the last decade or so is what they're going to get when they sit down at a Red Lobster, at a Red Robin, et cetera. So it is kind of this thing where they've got this new crowd of people potentially coming in, but it's not necessarily something they can mortgage their whole future and bet fully on young people.

Yeah, a lot of analysts are like, no amount of endless shrimp deals, no amount of new menu changes will recreate the feeling of sitting down with your grandma after a soccer tournament or something like that. So nostalgia only goes so far. You do have to meet young diners where they're at, which usually is updated in new menu items. Up next, let's talk about Toby's Trends.

Yeah, a lot of analysts are like, no amount of endless shrimp deals, no amount of new menu changes will recreate the feeling of sitting down with your grandma after a soccer tournament or something like that. So nostalgia only goes so far. You do have to meet young diners where they're at, which usually is updated in new menu items. Up next, let's talk about Toby's Trends.

Yeah, a lot of analysts are like, no amount of endless shrimp deals, no amount of new menu changes will recreate the feeling of sitting down with your grandma after a soccer tournament or something like that. So nostalgia only goes so far. You do have to meet young diners where they're at, which usually is updated in new menu items. Up next, let's talk about Toby's Trends.

That ad for a lawnmower as someone who lives in a yardless New York City apartment definitely wasn't meant for me.