Toby Howell

It's literally the game of hockey.

In the wake of the breakout HBO hit, Heated Rivalry,

Interest in the actual game is heating up too.

SeatGeek said its weekly hockey ticket sales jumped over 20% after the show first aired last year, while StubHub saw searches jump 75%, according to Bloomberg.

Hollander and Rosanoff are introducing a lot of new fans to the game.

Bloomberg talked to Nyala Williams, a part-time book content creator on TikTok, who spent $175 on a solo ticket to watch the Florida Panthers play after watching the show.

StubHub is seeing this reflected in their data as well, with hockey ticket purchases from first-time buyers jumping 5%.

For anyone, cough, kneel, who has missed the rise of this show, the story, which documents a steamy romance between two rival hockey players, is based on the book series from Rachel Reed called Game Changers.

Before HBO picked it up, the show was produced for Crave, a Canadian streaming service, and was filmed around Ontario, Canada, on a shoestring budget.

It's since turned into a full on phenomenon.

Neil, you haven't seen it yet, but the game itself is seeing a major boost.

It is touching so many different parts of culture too.

SoulCycle has hosted nearly 100 heated rivalry themed rides.

On Sunday in New York City,

there's going to be a major snowstorm, but also scheduled is a Connor story and Hudson Williams, the two actors look alike contest.

I don't think you will, but I think I have a little bit of Rosenoff in me.

That might be a little bold of me to say, and then tattoo parlors are also being inundated with requests of inside jokes from the show saying I am coming to the cottage has been a vocal stem for me over the past few weeks.

It is really a great show and you absolutely should watch it.

All right, we're going to take a quick break and come back with Neil's Dog of the Week.

Time for our Morning Brew Daily Davos update with Lightspeed.