Toby Howell

So for instance, the difference between 11 and 12 feels bigger than the difference between two and three.

So that weird kind of time warping effect that occurs is why marketers should plug into this idea.

So just to reiterate what the general rule is, when age adds value, use length framing like years old.

When age reduces value when you're selling clothes online, use the year framing and you might be able to make a few extra bucks here and there.

You seem perfect just the way you are, Neil.

Now let's sprint to the finish with some final headlines.

If you've been itching for a way to work cattywampus into your daily life more frequently, boy, do I have the game for you.

Yesterday marks the debut of the New York Times' newest game, Crossplay.

Crossplay is Scrabble.

Let's just get that out of the way quickly.

When the Times Games Division announced a new game in an Instagram post yesterday,

Every single comment was, so it's Scrabble?

The actual board and rules have some slight tweaks, but TechCrunch writer Amanda Sieberling noted that these must have been done for legal reasons and hardly noticed them as she played.

Despite copying Scrabble, this game does make history for the New York Times because believe it or not, it's the first game you can play against a friend within their ecosystem.

That ecosystem is thriving too.

Wordle was played 4.2 billion times last year

and users spent more time in the games app than the actual news app, according to Investor Data.

Neil, I am hitting you with insalubrious as soon as I challenge you.

It is horrible in every way that you think about.

No one wants to see that.