Todd Dickerson

Yeah, our overall churn is about 10%, which is, I know that sounds high.

Monthly.

Monthly logo.

And we see the bulk of all that churn happening within the first two months.

And it's primarily because of what Russell's saying.

We bring people in on free trials, whereas most of the customers from some of the competitors would be doing, you know, they'd be opting people in as opposed to actually taking a credit card on the front end.

And then only the people that are serious and actually using the product extending up into paying customers.

Whereas

On the marketing side, we're very aggressive and try and help people from day one to jump on board or do that, which is why we've also focused a lot on onboarding and offboarding and that kind of stuff.

Then we see much, much lower churn a year out.

Like if you look at our cohort analysis and whatnot, from about a year on, we have almost no churn.

So once customers are actually using us and actually having success with us, it ends up being very low.

But up front, that's the initial part that we've been focusing on and working really hard on.

Yeah, I mean, those are two of the main things we've actually been working on building out a what we're calling show me how it's kind of a walkthrough process where Russell comes in and he actually takes people through from Russell pops up on a video and gives you here's your first three.

You love those things.

Definitely.

It works.

The results show for themselves.

Any top of your mind, Jabotat?

I can't even think of anything off the top of my mind.