Tom Bilyeu

These numbers are so small.

Like this isn't interesting to me in the slightest.

And you're telling me that this is a huge win.

And so I was like, wait, wait, wait, something is totally off here.

That then leads me to go.

One of the questions I always tell entrepreneurs to ask is, has anybody done this before successfully?

If so, what do they do?

So I start auditing the broader market and that takes me straight to Japan.

I realized that Japan outsells the entire Western comic market.

So there's one manga called Demon Slayer, Demon Slayer by itself.

outsells the entire Western comic book market.

X-Men, Fantastic Four, Spider-Man, Superman, Wonder Woman, Teenage Mutant Ninja Turtles, all of it.

You put it together and it's outsold by Demon Slayer.

And I'm like, what the fuck?

Like Japan is a third the size of America.

And so how does one title, it doesn't make sense.

So then I do this deep dive audit.

And I realize in the 90s, Japan made a decision

And this is where the direct parallel begins.

Japan made a decision that changed everything for them.