Tom Bilyeu

And the decision was we are going to stay focused on kids.

And they saw what was happening in the Western market and they saw the pull in their own market to start aging up with the reader.

So think about Harry Potter, book whatever seven is very different than book one.

So what she did was she said, I'm gonna speak to a generation and I'm gonna age the story up with them.

Comic books in the US did the same thing for reasons that I won't go into, but they are fascinating.

And of course, all economically driven.

And Japan goes, this strikes me as a bad idea.

We always need to get kids in the market.

So we're gonna stay focused on kids and we'll just let people age out of what's called Shonen Jump.

Shonen Jump is the beast of how you introduce manga, which then becomes anime.

It was a weekly magazine printed.

And they just said, yeah, if people age out, that's fine.

We're gonna keep making stuff for kids.

They had a big meeting about it.

It was like a very formal decision.

So the US comic market takes the different approach and whatever, 30 years later, you have a single title

aimed at kids outselling the entire adult-aimed comic market.

Now, I say all of that so people understand.

The second you give up on the youth, you fuck yourself.

You put yourself on a timeline.