Tom Cameron
๐ค SpeakerAppearances Over Time
Podcast Appearances
And that's definitely a concern.
3% per month.
Oh, sorry.
Sorry.
That's logo churn.
Yes.
Which actually equates very, very similar to revenue.
Yes.
So...
Our biggest approach at the moment is focusing on getting the right fit of customers.
Really, rather than focusing on how to maintain customers who might be unsatisfied with the product, we feel that the best approach is to focus on bringing the right people in and finding the right market.
And then obviously just making sure we can engage them throughout the entire process.
No, actually about 40% of our traffic to the front of our website is from paid traffic.
So that tends to be a range of Google, AdWords, Facebook, a little bit of Bing, but also there's software directories like GetApp and Captera.
So they tend to be our best sources of traffic.
Okay, we're paying, well, I've done the sums backwards.
We get our revenue back in about six months, six to seven months.
Okay.
So it depends a bit on the source.
We've got some sources that are very cheap and very effective, but we get a small amount of traffic from them.