Tom Coburn
๐ค SpeakerAppearances Over Time
Podcast Appearances
Absolutely.
Let's do it.
Jebit takes up the large, large majority of my time.
Yeah, we are what we're calling a declared data platform.
So what that means, we work with large enterprise customers, think brands like eBay, Expedia, etc.
And we really help them solve the problem around customer data that a lot of the data they have is either inaccurate, outdated, or potentially just irrelevant.
which has to do with really the way they have built their customer databases, which is often from piping in a lot of different third-party data sources, behavioral data, their transaction data, et cetera, which all has its own value.
But one of the issues we help them solve is
How do you really get the most important things out of your customers?
You want to know that you could often only really get by being able to sit them down and ask them and talk to them.
So what our platform does is it enables these enterprise brands to create hundreds of different
interactive mobile experiences.
These experiences normally take about a minute or two minutes for a consumer to complete.
And they always provide something of value to the consumer.
And so an example may be, you know, answer four questions and we'll recommend the right product for you or something like that.
And so through these mobile experiences, the brand sees an increase in engagement and an increase in conversion in that moment.
And then we learn these really important declared data points from that customer, from the customer actually interacting with this experience and actually choosing to answer these questions and declare information about themselves to that brand.
So only in the areas where brands are already naturally engaging with their customers.
So think of a Jebit experience as kind of its own interactive mobile landing page.
And so if I am a customer of Expedia, I may get an email from Expedia.