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Tom Coburn

๐Ÿ‘ค Speaker
135 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

I may click on a Facebook post from Expedia.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

I may search on Google and then click on an ad paid for by Expedia.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

In any of those moments, once I were to click,

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Before I get brought to the Expedia website, I would be driven into this fully immersive Jebit experience, which as a customer, I would never realize is powered by Jebit.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

It feels fully a part of the brand's experience.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And kind of like I mentioned earlier, that experience would engage me for a minute or two, normally require me to take maybe three or five actions, which might be answering a question or swiping left and right.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And then once I finish that experience, which what we are really good at by this point, having been doing this for about five years, is that 95% of people that start one of these will go all the way through.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Once I finish, I'll then be brought deeper into their website and can further engage with the brand as I normally would.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

On average, about 60%.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Six zero?

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Yes, correct.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So the one thing you have to clarify, or I should help clarify when you say these things, these don't feel like pop-up surveys or like things that I have to go through to a consumer.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

We work really hard and we have a ton of insights into how to make something like this a truly valuable experience to the consumer where I don't feel like I'm taking a survey or giving information away to this brand.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So as an example, in the mobile world, you're super busy.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

You know, if you click on a Facebook post for a brand you like and you were to go to their mobile responsive landing page that has ads,

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

30 or 40 or 50 products on it.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

It is not a great mobile experience for you to have to scroll all up and down that page and try to find whatever product might be right for you, try to scroll in, click on it, read details about it, et cetera.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So the Jebit experience we would use to replace that would be, you know, Hey Nathan, just answer four questions and we'll show you the three products that are perfect for you based on how you answer.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

You in that moment, that's the actual value we're bringing to you.