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Tom Coburn

๐Ÿ‘ค Speaker
135 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Let's do it.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Jebit takes up the large, large majority of my time.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

Yeah, we are what we're calling a declared data platform.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So what that means, we work with large enterprise customers, think brands like eBay, Expedia, etc.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And we really help them solve the problem around customer data that a lot of the data they have is either inaccurate, outdated, or potentially just irrelevant.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

which has to do with really the way they have built their customer databases, which is often from piping in a lot of different third-party data sources, behavioral data, their transaction data, et cetera, which all has its own value.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

But one of the issues we help them solve is

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

How do you really get the most important things out of your customers?

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

You want to know that you could often only really get by being able to sit them down and ask them and talk to them.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So what our platform does is it enables these enterprise brands to create hundreds of different

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

interactive mobile experiences.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

These experiences normally take about a minute or two minutes for a consumer to complete.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And they always provide something of value to the consumer.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And so an example may be, you know, answer four questions and we'll recommend the right product for you or something like that.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And so through these mobile experiences, the brand sees an increase in engagement and an increase in conversion in that moment.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And then we learn these really important declared data points from that customer, from the customer actually interacting with this experience and actually choosing to answer these questions and declare information about themselves to that brand.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So only in the areas where brands are already naturally engaging with their customers.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

So think of a Jebit experience as kind of its own interactive mobile landing page.

SaaS Interviews with CEOs, Startups, Founders
858 SaaS: College Business Plan Turned $4m Biz, "We Just Raised $6m"

And so if I am a customer of Expedia, I may get an email from Expedia.

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