Tom Curtis

Yeah, no plans on raising prices.

I had seen some posts from some other brands that were being panned, if you will, that were being not received well, but I never really thought, okay, they're going to put my video up against another video, and that was never the intent of what we did.

The one thing that was done that was a little bit intentional was

You know, my video eating a burger was about a two minute video.

And then one day they did a cut down of it.

And the cut down was just like, just in case you missed it.

And I think that was really to reinforce that there was some real genuine love for our burger coming from me.

And that was some genuine love.

Not only was it not necessarily, it was not remotely ever built for that reason.

Hi, I'm Tom Curtis, president of Burger King.

And here's my number.

I'd love to hear from as many of you as possible.

So give me a call, shoot me a text, or leave me a voicemail.

I want everybody to get a genuine personal connection with somebody who has a big influence on this brand.

I got one last week where a customer said, hey, I drive into my town.

It was Meadow, Georgia.

I'll give away the name of the town.

And then when I get off the exit, the first thing I see is the Burger King.

But the Burger King sign has been broken for two years.

And it makes me feel bad about my town.