Tom Curtis

Man, getting that feedback and then immediately getting on the phone with the field and the franchisee, that thing's being addressed immediately and quickly.

And being able to make a difference like that is really important.

Top three.

Let's see.

I would go with fix your fries.

And how about the fries?

Got to fix the fries, man.

I would say the second one, and maybe this one just as elevated in my mind, but more hospitality and more friendliness are something that people ask for.

If we can make quantum leaps in the guest experience, just a smile, hello, I'll be right with you.

That's all it takes.

If you say those things and do those things, you'll make the experience magical.

So I think that's one of the biggest opportunities in our business.

Absolutely.

You cannot change, you cannot go in and make big sweeping changes to your most iconic burger and probably the most iconic burger in the burger industry without being very, very thoughtful about it.

We started looking into whopper changes two years ago, and we asked the guests what they thought.

They thought that, why are you changing the whopper?

It doesn't need fixing.

We love the whopper.

So if you really evaluate the changes to the whopper, they're very, very nuanced.

The build is still the same.