Tom Curtis

The mayonnaise has just become a little bit creamier, and that's an improvement, but it's a nuanced improvement.

There's a fluffier bun that's got a nice coating and a glaze that helps the sesame seeds stick uniformly to it.

And then the ultimate packaging with the half wrap that holds it together and the clamshell box that protects it.

Are you one of the people that's been asking me about why is your Whopper smushed?

I think we have a solution for you.

And I'm so thankful that our guests and our team said, don't go crazy.

Don't change it in big ways.

Do the little things that show that you respect it in the way that it should be respected.

Well, listen, I think the packaging that we have with the half wrap and the clamshell that we put it in is a big input cost for our franchisees.

And so, you know, in all restaurant businesses, you're trying to balance the interests of the guests.

and the interest of the team members and the interest of the franchisees.

They need to be able to make money to invest back in their restaurants.

But I think understanding that we have absolutely the best burger, but that we weren't respecting it well and that it was getting smushed, that was the biggest complaint.

Hey, your burger's great, but it gets smushed.

allowed us to understand that if we only made that, if that was one of the few tweaks that we made, that it would elevate the experience so much that it would get the respect that it deserved, kind of led us to that, led us, get it?

Sorry, led us to that outcome as the ultimate answer for one of the nuanced changes that we made.

They they some did and some didn't.

Some did and said, hey, we can't bear this cost right now when, frankly, beef is at an all time high.

And I think some said we need to honor the Whopper and it's the best product out there.

But we insist on wrapping it in paper and it gets smushed in the bottom of the bag.