Tom Digan

So that's certainly a big focus of next year is just telling a wider story that frankly is just going to amplify what we're doing on Short Form Video.

I'd probably say don't do it.

There's probably easier things to get funded to do.

But listen to the stories, as Greg said, when you hear from one of your members about how Ladder has changed their life in some way.

And it's easy to, when you're looking at the charts and everything, that gets lost on you sometimes, but you're constantly pulled back by these stories.

And I think

Our creative team does a great job of telling those member stories, and that's something we'll continue to do.

Our customers, as Greg said, they literally tell us what to do.

I mean, we sent our annual survey out this year.

We had 5,000 responses that take an hour on average is what people are spending.

We already have 5,000 responses in the last two days, and they're answering 230 of our most burning questions about what to build from here, what companies to partner with.

Would you be interested in supplements coming from Ladder?

Everything as it relates to all the different surface area that we could explore.

So that's really exciting to us is just continue to listen to them.

They're huge advocates for us.

So we're going to continue to do that.

I'll mention GLP-1 fast and then AI is like a much bigger conversation.

On GLP-1, it's interesting because all the science would support that you need a strength training plan alongside your GLP-1.

You're at risk of so much muscle loss.

So we think that's actually a macro tailwind and something that will help us.