Tom Fletcher

We spent a lot of time trying to create a process where we could much more easily adhere the swoosh to the side of the shoe. What we talk about in electronic manufacturing is pick and place. Robot picks it up, robot puts it down, robot puts it in place, we move along.

The challenge was they were about to change the way they were going to build that shoe. And the next generation of that shoe had a painted-on swoosh. It didn't have a cut-in-place swoosh. So everything we had just done didn't count for the new version.

The challenge was they were about to change the way they were going to build that shoe. And the next generation of that shoe had a painted-on swoosh. It didn't have a cut-in-place swoosh. So everything we had just done didn't count for the new version.

The challenge was they were about to change the way they were going to build that shoe. And the next generation of that shoe had a painted-on swoosh. It didn't have a cut-in-place swoosh. So everything we had just done didn't count for the new version.

It was just one of those decisions where it was costing everybody too much money.

It was just one of those decisions where it was costing everybody too much money.

It was just one of those decisions where it was costing everybody too much money.

I think robots can't make shoes, first of all. I think the challenge is that balance between manufacturability and design. If design is lead dog and there's no even intent to collaborate at all, I think that's a very challenging environment for technology to keep up with.

I think robots can't make shoes, first of all. I think the challenge is that balance between manufacturability and design. If design is lead dog and there's no even intent to collaborate at all, I think that's a very challenging environment for technology to keep up with.

I think robots can't make shoes, first of all. I think the challenge is that balance between manufacturability and design. If design is lead dog and there's no even intent to collaborate at all, I think that's a very challenging environment for technology to keep up with.

Oh, it was funny because I heard it and I reached out to my counterpart on the Nike site and I just texted him. I said, wouldn't it be nice to have a near short capability right now? And he texted me. And I tell you, five seconds after I texted him, he said, I'm thinking the exact same thing.

Oh, it was funny because I heard it and I reached out to my counterpart on the Nike site and I just texted him. I said, wouldn't it be nice to have a near short capability right now? And he texted me. And I tell you, five seconds after I texted him, he said, I'm thinking the exact same thing.

Oh, it was funny because I heard it and I reached out to my counterpart on the Nike site and I just texted him. I said, wouldn't it be nice to have a near short capability right now? And he texted me. And I tell you, five seconds after I texted him, he said, I'm thinking the exact same thing.

— Well, I've done it twice, right? I've brought an Apple product into Austin, Texas. I tried to get Nike back into Guadalajara, Mexico. It takes a long time, and it takes deep pockets.

— Well, I've done it twice, right? I've brought an Apple product into Austin, Texas. I tried to get Nike back into Guadalajara, Mexico. It takes a long time, and it takes deep pockets.

— Well, I've done it twice, right? I've brought an Apple product into Austin, Texas. I tried to get Nike back into Guadalajara, Mexico. It takes a long time, and it takes deep pockets.