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Tom Howard

👤 Person
248 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

They don't have the pressure because they still have mom as a backup mom and dad.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

They don't have the pressure because they still have mom as a backup mom and dad.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

What else is a, what other things are attributes you guys as I think about your top 10%, like the killers.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

What else is a, what other things are attributes you guys as I think about your top 10%, like the killers.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Yeah. Well, I, you know, it's funny cause Ken Goodrich and I were talking, I actually did a podcast with him recently and he goes, dude, he goes, my daughter tells me all the time, What motivates me is when somebody tells me I can't. He goes, I'll never forget the day I was in a hotel room and it was like, I got to see the grandmaster. He's like, this older guy would like grant you.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Yeah. Well, I, you know, it's funny cause Ken Goodrich and I were talking, I actually did a podcast with him recently and he goes, dude, he goes, my daughter tells me all the time, What motivates me is when somebody tells me I can't. He goes, I'll never forget the day I was in a hotel room and it was like, I got to see the grandmaster. He's like, this older guy would like grant you.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

He'd look at your financials and tell you what to do. And I walked in there with my spreadsheet and I finally got picked on and I went in there and he goes, what's this crap? Get rid of the Excel sheets. I don't trust him. And he goes, and Ken goes, well, listen, my first goal is I'd like to, you know, after I buy the real estate, I'm looking at, I'm going to buy myself a jet.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

He'd look at your financials and tell you what to do. And I walked in there with my spreadsheet and I finally got picked on and I went in there and he goes, what's this crap? Get rid of the Excel sheets. I don't trust him. And he goes, and Ken goes, well, listen, my first goal is I'd like to, you know, after I buy the real estate, I'm looking at, I'm going to buy myself a jet.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And he goes, I'm sorry, Ken, but you're not a jet material. You'll never own a jet. Just get that dream out of your head because a guy like you will never own a jet. And Ken's like, he walked out of that room and goes, I'm buying an effing jet. I will buy a jet. And that chip on your shoulder, that when people tell you you can't, you're right.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And he goes, I'm sorry, Ken, but you're not a jet material. You'll never own a jet. Just get that dream out of your head because a guy like you will never own a jet. And Ken's like, he walked out of that room and goes, I'm buying an effing jet. I will buy a jet. And that chip on your shoulder, that when people tell you you can't, you're right.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

It's like the people that might have had a little bit rough childhood or parenting that people said, you're never going to amount to anything. And that's important because, listen, I think we all learned at a young age, the people that really produce a lot, it's like we had to go out on our own now. a little bit. We've learned to work hard. No one was going to give it to us. We had to make a move.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

It's like the people that might have had a little bit rough childhood or parenting that people said, you're never going to amount to anything. And that's important because, listen, I think we all learned at a young age, the people that really produce a lot, it's like we had to go out on our own now. a little bit. We've learned to work hard. No one was going to give it to us. We had to make a move.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And there's a lot of people, these guys might do good in business, but they're more entrepreneurs. Like, let me go sell. You handle payroll. You deal with the legalities. You do the EIN number. You do the taxes. You do the call center. Let me just- All the important stuff. Well, it's super important. Of course. But the sales side, it's so funny because I look at what Fetchatech did.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And there's a lot of people, these guys might do good in business, but they're more entrepreneurs. Like, let me go sell. You handle payroll. You deal with the legalities. You do the EIN number. You do the taxes. You do the call center. Let me just- All the important stuff. Well, it's super important. Of course. But the sales side, it's so funny because I look at what Fetchatech did.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

They hired Dan Antonelli with Kick Charge. They rebranded it. You know, these guys right here. And they took the customer list. They hired a few good players. Yep. And the sales. Of course. It wasn't like some crazy marketing. The marketing was good. But it was reaching out to the list and monetizing the existing list. Yep.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

They hired Dan Antonelli with Kick Charge. They rebranded it. You know, these guys right here. And they took the customer list. They hired a few good players. Yep. And the sales. Of course. It wasn't like some crazy marketing. The marketing was good. But it was reaching out to the list and monetizing the existing list. Yep.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And it was good service for a long time and just putting a few good sales guys in.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And it was good service for a long time and just putting a few good sales guys in.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Tommy Leland talks about he's like every morning from 7, 8 a.m. role play. He's like, and it doesn't stop. And what's nice is he goes, I had a good guys that would come teach my guys that didn't have it. They'd role play, they'd role play, they'd role play, they'd role play. I think a lot of people are like, it's time to train again. And I'm like, training never stops. It's part of the culture.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Tommy Leland talks about he's like every morning from 7, 8 a.m. role play. He's like, and it doesn't stop. And what's nice is he goes, I had a good guys that would come teach my guys that didn't have it. They'd role play, they'd role play, they'd role play, they'd role play. I think a lot of people are like, it's time to train again. And I'm like, training never stops. It's part of the culture.