Tom La Vecchia
👤 SpeakerAppearances Over Time
Podcast Appearances
And I think in this case, the media value alone, like you talked about, is just outrageous.
Yeah.
And the truth of the matter is, doesn't this hurt exclusivity?
You kind of mentioned that.
Exclusivity nowadays is emotional.
It's not just financial.
And then what happens is recognition actually increases that desire.
Swatch, it's a win.
It elevates their brand.
AP gets them out there inexpensively and people want it even more.
A family member of mine,
has a Royal Oak.
I asked him right away, joking around.
I said, great, I'm going to get mine for 400 bucks.
And he laughed and he goes, hey, absolutely.
It's going to be a beautiful watch, but there's still only one Royal Oak.
I have one, but in my rush to head out today, because I was going to wear it on the show, it sat on my dresser.
I have a couple of them.
To talk about watches and you being a watch guy, this is what brought watches back, right?
What happened was watches were dead for a while.