Tom La Vecchia

What is X-Factor?

What are we doing?

X-Factor Media is a full-service digital marketing company.

We've been around for 12 years.

We do media, marketing, et cetera.

We own some media properties, New Jersey Digest, Social Life, Lifestyle Magazine, and then take certain by invite only retainer clients, plastic surgery space, some other spaces.

So we do a lot of branding, marketing, et cetera, but we also do stuff for ourselves as well.

A lot of guys are marketing companies and it's like, well, what have you done?

Well, we do it for ourselves every day and then we try to do it for our clients as well.

Yeah.

Yeah, that's the key.

And that's the difference.

A lot of times the cobbler's, is it the cobbler's children have no shoes?

Something like that.

Like that plumber with a leaky pipe.

Yeah, exactly.

And I always found it interesting, the social media agency that has three posts.

We do social media marketing.

We, our largest account on Instagram has about 162,000 followers at NJ Digest.

If anybody wants to check it out.