Tom La Vecchia

We do all on TikTok, my YouTube, separate podcast, separate property, about 104,000 subs.

So yeah, we walk the walk.

Because again, at the end of the day, if you can't do it, how do you do it for other people?

Yeah, exactly.

One thing that may not have been directly what I was talking about with some of the things, we're going to talk about a specific story.

I think it's interesting with crossover brands and things like that.

You bring up the fact that you started publications.

You're an agency, but you started your own distribution for attention.

I heard local and sort of national concepts.

It almost sounded like, I'd love to talk about that a little bit, because that's pretty fascinating to me.

And I've experienced that, you know, doing podcasting, which is, you know, the form of media.

Talk to me about what you've done there.

I'd love to say it started out as some great MBA strategy driven type activity.

It's just, we were doing local media buying for our clients and I was terribly under impressed, small email list, not a lot of engagement, bought engagement, et cetera.

So

I said, well, wait a second.

Why can't we do this ourselves?

New Jersey Digest actually was an acquisition.

I acquired it in 2019.

It's been around in the New Jersey area, super hyper-local in Hoboken.