Tom La Vecchia
👤 SpeakerAppearances Over Time
Podcast Appearances
Not a good story, but a funny story, if you will.
Now it's funny, is bought the publication late 19, three months later, COVID hit.
All the advertisers dried up, but the loan didn't.
It was literally a local, small publication.
After the Reader's Digest, you put in your release or your jacket.
We
We had a publication, which we had abandoned.
We said, you know what?
We're digital guys and gals.
Let's go digital.
Let's go Jersey wide.
And we just struck the right chord.
Somebody was home.
We got a huge amount of leadership and we just got to never look back.
We didn't maybe want to do print since, but we stuck it digitally since.
And now we reach about a million and a half people a month.
But the idea really was to have an agency owned asset.
that we own.
Don't get me wrong.
I love our agency clients and we're there to increase the revenue and we're there to trade time for money and we do it and maximize their return the best we can.