Tom La Vecchia

That's shopify.com slash ryan.

Attention is hard these days.

And it brings up even more things.

I mean, I've been in the marketing business for 25 years and did a lot of local newspaper ads when I started early 2000s.

That business has kind of gone the wayside of digital media.

But local and hyperlocal is still it's an interesting and underserved media.

Some markets do it better than others, but you've had national media sort of eating all this stuff up.

But then suddenly the local market's not covered well.

Correct.

The truth is, we're not competing with the other rag down the street.

We're competing with meta ads and Google ads for the most part.

That's where the big money is going.

At first, it was hard to compete.

But now, it's on your media kit as well.

Own distribution is really important.

We have a really robust email list, almost about 500,000 people.

When you control kind of the channel, it's less dependent on meta and Google.

The rented land...

Yeah, look at like BuzzFeed, a $7 billion valuation or $5 billion, whatever it was, maybe higher.

And then now sold $20 million to $230 million.