Tom La Vecchia
👤 SpeakerAppearances Over Time
Podcast Appearances
But pennies on a dollar.
Yeah.
Byron Allen, because they relied on meta heavily, where we're the opposite.
We create our own channel.
Don't get me wrong.
We are a little bit of a hove into Google discovery.
I don't want to lie about that.
That probably will never change.
But we do our best, our own destiny.
And the truth of the matter is, you can do a great meta ad, you can do a great Google ad.
Very expensive.
Click fraud is high.
And the truth of the matter is, although it is local and you have their intent, it doesn't mean you're going to get their actual sale.
Versus for us, we curate the content.
So by curating the content, you're almost curating the Arnie Museum.
And more than likely, if you know what people like, then you find the right advertiser for that.
You do that without paying big bucks to Meta and Google and wasting a lot of money.
Yep, it's a good point.
It's very smart.
That's in the playbook for sure.