Tom Mayer

No, we jumped right into the hard work of book writing marriage.

You change from being a collector to being a director.

So you go from wanting something of like, ooh, I want to buy that.

I want it, you know, on my shelf, right?

to, all right, how am I going to make this great?

Well, I think the first is what goes in the book itself.

Yeah.

Alex Maiossi started writing draft chapters.

And he would share them with me and Alex Goldmark.

There's nothing like reading a chapter that did not exist before and you're the first person on earth to see it.

That is extremely exciting.

And of course, once you've read it, then you're like, I see a million problems with this.

We've got to make this much, much better.

You know, some of those things are big.

They're like the structure is wrong or the opening anecdote is not exciting enough or this sentence is confusing, but it's still really exciting.

We buy ink by the gallon.

You know, we buy paper by the pallet.

If you're going to add 16 more pages to the book, you're adding that much more paper to every single book.

And if you're going to print thousands of copies, that can add up really quickly.

Books are not printed page by page.