Tom Mayer

And of course, once you've read it, then you're like, I see a million problems with this.

We've got to make this much, much better.

You know, some of those things are big.

They're like the structure is wrong or the opening anecdote is not exciting enough or this sentence is confusing, but it's still really exciting.

We buy ink by the gallon.

You know, we buy paper by the pallet.

If you're going to add 16 more pages to the book, you're adding that much more paper to every single book.

And if you're going to print thousands of copies, that can add up really quickly.

Books are not printed page by page.

They're actually printed in these large sheets that then get folded down into one page size sheet and then cut.

So you have these things called signatures, which are 16 pages at once.

So you would actually have to have 16 pages of actual U.S.

currency paper.

I mean, logistically, very challenging to achieve Alex Goldmark's vision.

I mean, we took the idea really seriously.

Julia is like Q from James Bond.

You go to her and you're like, I want to do this crazy thing.

And she's like, okay, let me go work on it.

And she knows every printer and she knows all of the tricks of the trade and she knows how to get books done on time and under budget and is just really, really smart.

And like she comes back three weeks later and she's like, okay, I've solved it, but it'll cost you.