Tommy Harr

I mean, that sounds pretty normal, but that's a good lesson for people. Be super conservative. Yeah. And you're never going to make as much as you think. So we just look back and we're like, we know we should have made more money. Where was it at? So it was dividing out the wholesaling. First thing on direct to seller is wholesale.

I mean, that sounds pretty normal, but that's a good lesson for people. Be super conservative. Yeah. And you're never going to make as much as you think. So we just look back and we're like, we know we should have made more money. Where was it at? So it was dividing out the wholesaling. First thing on direct to seller is wholesale.

And then if we think we can get more or it's just a weird deal, we'll take it down. But that's kind of the mix in the business right now.

And then if we think we can get more or it's just a weird deal, we'll take it down. But that's kind of the mix in the business right now.

Yeah. So like you said, I love the idea of going deeper, not wider. I want to dominate my backyard. And then if I feel like there's no more opportunity to go out, people just scram out too fast. And they're like, oh, it's not working. And they make an excuse. It's usually excuse-based. It's not really data-driven. Yeah.

Yeah. So like you said, I love the idea of going deeper, not wider. I want to dominate my backyard. And then if I feel like there's no more opportunity to go out, people just scram out too fast. And they're like, oh, it's not working. And they make an excuse. It's usually excuse-based. It's not really data-driven. Yeah.

The way that we are going direct to seller for the last six years, we've been primarily cold calling and texting. So now texting is a little bit on the wayside. So we're heavy on the cold call and we just implemented TV leads. So I started TV leads three, four months ago. They've been crushing. So we're doubling down on that.

The way that we are going direct to seller for the last six years, we've been primarily cold calling and texting. So now texting is a little bit on the wayside. So we're heavy on the cold call and we just implemented TV leads. So I started TV leads three, four months ago. They've been crushing. So we're doubling down on that.

And then we're doing some back end direct mail on the niche things that come in leads that don't convert quickly on that side. So to really create that strong brand, like, hey, make sure you watch us on the news if we're talking to the cold call. So everything's kind of now being symbiotic. But we've got two full time sales direct to seller acquisitions. We've got a full time dispo.

And then we're doing some back end direct mail on the niche things that come in leads that don't convert quickly on that side. So to really create that strong brand, like, hey, make sure you watch us on the news if we're talking to the cold call. So everything's kind of now being symbiotic. But we've got two full time sales direct to seller acquisitions. We've got a full time dispo.

We've got a full time TC. We've got a bunch of VAs on the back end doing our data management, our lead management. And then recently we've changed our outbound cold calling to mostly hired VAs, mostly in Egypt, to we're hiring young guys because of social media. They want to come work for us.

We've got a full time TC. We've got a bunch of VAs on the back end doing our data management, our lead management. And then recently we've changed our outbound cold calling to mostly hired VAs, mostly in Egypt, to we're hiring young guys because of social media. They want to come work for us.

So we're doing a lot of like boiler room type cold calling on really, really niche lists that we had for years and years and stacked in REI SIFT. So we're getting really, really good results on that just because we realized,

So we're doing a lot of like boiler room type cold calling on really, really niche lists that we had for years and years and stacked in REI SIFT. So we're getting really, really good results on that just because we realized,

you want to go deeper you got to get better so just not doing things that other people aren't doing and committing to it it's been a it's been a really good challenge it's been fun and then we also have a jv acquisition so anything business to business relationship he's doing anything that comes to me through instagram i'm i'm handing it off uh anything from wholesalers realtors building relationships to where we're not actually spending the marketing dollars but we've got the human capital uh going after those

you want to go deeper you got to get better so just not doing things that other people aren't doing and committing to it it's been a it's been a really good challenge it's been fun and then we also have a jv acquisition so anything business to business relationship he's doing anything that comes to me through instagram i'm i'm handing it off uh anything from wholesalers realtors building relationships to where we're not actually spending the marketing dollars but we've got the human capital uh going after those

So number one is we're calling probates and we're pulling those directly from the county the days that they're dropping public record. So we have VAs going in scrubbing. I mean, this is gold stuff. If you guys are trying to actually get niche data, pulling those hand skip tracing them and then pushing them into a cold caller. And we're using smartphone.

So number one is we're calling probates and we're pulling those directly from the county the days that they're dropping public record. So we have VAs going in scrubbing. I mean, this is gold stuff. If you guys are trying to actually get niche data, pulling those hand skip tracing them and then pushing them into a cold caller. And we're using smartphone.

We use four line dialers and we're calling those around the clock. And then. Those guys are in the office. So our acquisition guys can help train them. They can help with word tracks. And then if there's a hot transfer, we just hot transfer them over, which cold calling, it doesn't matter that much speed to lead, but it definitely helps hearing the conversation and pushing it over right away.

We use four line dialers and we're calling those around the clock. And then. Those guys are in the office. So our acquisition guys can help train them. They can help with word tracks. And then if there's a hot transfer, we just hot transfer them over, which cold calling, it doesn't matter that much speed to lead, but it definitely helps hearing the conversation and pushing it over right away.