Tommy Mello

And the thing is, once you figure out where the money's coming in, you double down on that.

And you just, I mean, I am like going all in.

And I'm telling my team right now, I'm like, let's fail fast.

I'm like, right now, Facebook's at about a 17% calm meta.

And I'm like, how do we spend a million dollars instead of 400,000?

But the thing is, I keep breaking it.

And it keeps, the calm keeps going up because they're like, well, we grew too fast.

We need more creative.

We need this.

We need that.

And I'm like-

I will work all weekend.

Let's do as much creative as we can do.

well i had a buddy of mine they're a couple hundred million dollar garage tour company he's the ceo he goes i gotta hire a cmo and i go you're good luck i'm like you're not gonna find anybody it's so hard yeah i'm like if you knew i've got a cmo but i'm like it all reports up to me yeah and i'm the decision maker and i make decisions quickly yeah and i move 450 000 this month

of TV, radio, all over to direct response, into PPC, into LSA.

I max out LSA, but a lot of mailers.

Because I'm like, we're taking 450 out of the million and a half we spent.

And I'm like, they're booked out eight days.

They don't need this right now.

Let's figure out the capacity issues, move the money to the five markets we need leads, especially because there are big markets.