Tommy Mello

i used to be fighting for my life at like three percent net yeah now i'm like now we're looking to get to 30. i'm like it's not i'm not like struggling but i'm like there's a huge opportunity yeah and i'm acting like my life depends on it yeah i made a post on linkedin the other day and i said there is no secret to being a really good marketer the only secret is curiosity

Oh, it's a lot of work.

I agree with that.

And, you know, but here's the deal.

When you work with your vendors, I force my vendors to do the majority of the work.

I'm like, if you want my business, you've got.

great graphic designers.

I don't know why companies decide I'm gonna pick up three graphic designers.

Every business you work with, if they're a good vendor and a good partner, they're gonna have, and they're gonna get it done.

And I think a lot of businesses are like, I walked in an office one day of an HVAC company.

They had 18 people working, creating an ad.

They were all working on a video.

And I'm like, my guys edit the video as part of the, they'll come shoot it and they do a great job.

I was like, how do you guys make money?

How important is brand?

Let's see the before.

So the white old truck with the lettering.

Brand is we got our cover.

We got the truck on every mail piece we do because people see there's 90 of them in Phoenix.

So they go, oh, I know those trucks.