Tommy Mello

We've got a really strong Facebook company we use.

It took us like eight different companies to find this one.

And they're like, Tommy, you need to be in every one of these because you perform four times better.

And I don't have any ego attached.

I get annoyed watching myself.

I'm like, that wasn't good.

But I've gotten so comfortable on camera.

That is true.

I'm like, guys, I'll do whatever I need to do.

But it's interesting because we try these other ads and they just don't perform.

yeah and by the way i think testing stuff on meta and youtube is probably the most important thing before you go test it on tv yeah because you can tell a lot you get a lot more uh attribution on that yeah than you would and once you get you could try 10 ads find the killer one and then run that on tv much lower stakes yeah

That's interesting because was it Ryan Reynolds was advertising something and then you've got.

So Ryan Reynolds.

So we were doing that and we're getting it a third of the price now.

Way lower.

Yeah.

It's through, um,

Comcast?

And then what's the one that Kevin O'Leary does?

They build these things.