Tommy Mello

I love installers that'll go the extra mile.

They'll talk to the client, but it's just a rare breed.

They're high Cs usually.

So what else do I want to ask you?

What are some of the quick ones?

I did ask you that.

What else should people be doing if they're just, they're like, I need more leads and I don't know where to get started?

Do 8%, do 10%.

It is, you know, the business that backs up the leads are, I think, where most people fail.

You know, I want to talk a little bit about PR because I know quite a bit about Beth.

And, you know, I was talking to Brian quite a bit about this.

it's absolutely phenomenal like i'm going to start putting a lot like a couple million dollars of my own money a year out of the charitable trust into pr yeah because i just think the right causes the stuff that i'm really passionate about like like anything military i obviously love uh dogs i love dogs and i love make a wish yeah we do shop with a cop we do all these different things but i don't it's

What else do we need to talk about?

So at LeedsCon, you said marketing is meant to disrupt.

If you're doing the same thing as everyone else, because you're getting your ideas from an AI model, then what are you disrupting?

Can you just unpack that a little bit?

Yeah different be way different like I did my billboards upside down for a year and

And it was crazy how many people came into the office and they're like, you only had one job.

We meant to do that.

My buddy, Aaron Gaynor is out of Ohio and he gets hate messages.