Tommy Mello

Make sure your hours are 24-7, including weekends.

That's a quick, easy win.

Make sure you're getting pictures in your reviews.

Those count more.

The review stuff has changed in April.

I never pay my people to get reviews.

It's on their scorecard, but you're not even allowed to anymore.

So for your KPIs, you're saying that's part of like the... It's part of their scorecard, but I never give them an incentive pay because that's just went against the rules.

And there's all kinds of stuff I'm learning, like when to send the review link.

Yeah.

It's just interesting, all these things and how the review, like if you send a review link to Yelp, it won't work.

You got to have them search organically on Yelp, find your business, click on it, or they get filtered.

I love that.

So I'm paying five of my installers right now.

They've got all these camera gears and everything they upload every week.

I'm paying them a lot more money, but that's going to be all the raw footage that we put videos together.

cordial with clients.

There's not as much candor there.

They don't necessarily like conversations.

Yeah, which is fine.