Tommy Mello

I really appreciate it.

Welcome back to the Home Service Expert Podcast.

I've got Justin Feicher here.

He's an expert in roofing, sales process, pricing strategy, social media content, homeowner education, blue collar entrepreneurship.

He's based out of St.

Cloud, Orlando, Florida, founder and operator of Providence Roofing.

Started his first company at the age of 13 and Providence is his sixth.

Three-generation roofing family.

His dad, Rick, was roofing before Justin was born.

And his son, Miles, is already part of the business.

Nearly went under in one year and had to completely rebuild how he prices, sells, and operates.

Now focused on speed, transparency, and educating homeowners instead of pressuring them.

Still in the field every day, running jobs, selling roofs, and managing crews.

Active content creator on Instagram and TikTok.

Shares the real journey, including mistakes.

Faith-driven business.

The episode thesis is not every great podcast guest is someone who already made it.

Justin is in the trenches right now, building a roofing company in central Florida, nearly going under in a year and rebuilding everything from pricing to process to content strategy on the fly.

This is a real-time look at what it takes to build a blue-collar business from the ground up, plus a deep dive into how one roofer is using social media content to grow without a massive marketing budget.

Uh, Justin, I started following your stuff, brother.