Tommy Mello

And it's like, man, you look at Groundworks, they own like 20% of certain markets of all the foundation repair.

So like...

I think that's scalable systems and it's very hard to get to that level.

I mean, it is very, very hard to really own, like you recognize that name and you could do like a study to show how many people actually recognize the brand.

And what do you think about traditional TV, radio, billboards, bus stops?

I mean, there's lots of searches.

And when you get good, really, really good at standing out in a busy world.

And it's this omni-approach.

Absolutely.

But I'll tell you, the door-to-door guys...

Most of them, that's what they rely on.

I mean, I work pretty close with Lenny Gray.

He wrote Door-to-Door Millionaire.

Really cool guy.

We're like brothers, man.

He stays at my house.

And he's just, I don't know why he's stuck with us because, you know, he's not making a bunch of money.

You could get 500 grand to build a program.

I mean, because it's amazing what can happen.

But there's the door-to-door game.